Some Churches will use any gimmick to Attract Visitors.
But of course only an orthodox Bible-believing church would use such a perspective to identify themselves to other orthodox Christian Bible-believing sheep of the True Shepherd. The concept (truth) of hell’s existence isn’t accepted by the apostate. However, it is unambiguously referred to by the Savior many times, and rather than apostate, it is apposite to His clear teaching of the subject.
In countries where leprosy prevails, they shut up the lepers in a place by themselves, lest the terrible disease should infect the whole district. Hell is God’s leper colony where sinners must be confined forever when they are incurable and past hope!